Pay Per Click

Pay Per Click is Search Engine Marketing stategy where as the name suggest, the website owner pays for each user click on the website. There is no charge for display of the link on sponsored links.
Google, Yahoo provide these services. Pay Per Click involves the following.

• Account Setup - An Account is setup with services provider specifying the the website url and the keywords for which the site has to appear on the search engine.
• Keyword / Phrases Research - Research is required to generate the most used so that the website url gets maximum exposure. The keywords can be changed at will and the refresh rate is about 60 seconds. There are several keyword analysis tools available which can find out the latest trend for the particular industry.
• Keyword Bidding - A set of keywords are generated for a partular business. Other business entities in the same domain bid for the keyword and hence the price of a keyword goes up or down depending on its popularity. We assist in selecting a keyword, for which the bid is medium and thereby making optimum usage of the internet marketing budget.
• Reporting - We Provide monthly report on the click for the website URL.

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