Mobile Gaming

WHAT IS MOBILE GAMING?

A mobile game is a commercial product that is distributed to the customer using mobile operator&s network. The game is an interactive product; many kinds of entertainment services are not covered by this report, such as joke or comics services or the popular ring tone and logo services .what distinguish mobile games from other kinds of services is that the interactivity creates so-called stickiness for the service. The game may be addictive and offer something more than "disposable" fun, as operator logos do.

FRAMEWORK

The framework in this study will base more on qualitative than on quantitative analysis. The framework takes the following three elements of the companies as parameters:

1 Current situation - Current number of employees, level of funding and stage in product development in the company

2 Progress - The current progress of making the company profitable;the evolution of the cash flow

3 Target - Which market is the company targeting (SMS, WAP or Java). By applying the parameters to the framework it is possible to see, if the Company is entering the opportunity window with correct momentum, or isit missing it completely.

1)Key technologies - The secondary objective of the research is to list the current technologies and find the emerging technologies affecting the industry. One has to understand the different possibilities and restrictions of the different technologies, to be able to analyse the future market. In the research different future technologies are presented, and winners and losers are picked among them.

2)Industry driving companies - Today the mobile gaming industry has the characteristics of new developing market. The number of players is big and constantly growing. The average size of companies is small, and the market is very fragmented. When the market starts to mature, the amount of companies decreases, and finally few big players will dominate the industry.

Game Types

The results of this report only apply to mobile games. The mobile games can be characterised as entertainment applications that offer some kind a challenge to the users and by solving that the user receives some kind of aprize

Ring tones, operator logos or other kinds of entertainment services, such as SMS-based lotteries, are not included in this report. Thus, for example the famous fish-game, is not considered as a mobile game. Examples of mobile games are WAP-based poker game or SMS-based Trivial Pursuit provided by CodeOnline.